Hello

Welcome to our third Anniversary of Infobox - yes, we are now three years old! To celebrate, we asked Mark Brownlow of Email Marketing Reports to write an article, 'Three years on and still going strong' which addresses all the changes and challenges which email has faced over the past three years.

As part of our anniversary celebration, we also have included our four most read articles during this period which have been written by some of email marketing's leading experts: Dela Quist, Bill McCloskey, Jeanniey Mullen and Stephanie Miller.

Last week we held our inaugural B2B email conference. One of the speakers, Tamara Gielen, said: "it was the best email events I attended in a long while". You can read all the tweets from the conference at #DMAEMC or you can find a synopsis of them on our blog.

Our next conference is on 10 November. It is the first of a four-part breakfast briefing series on advanced email marketing and it is addressing list growth. Sponsored by Pure360 and with keynote speaker Jeanniey Mullen of the EEC, it is sure to be a great event.

Kath Pay, Editor, Infobox
Managing Director, Ezemail

Three years on and still going strong

In this very entertaining article, Mark Brownlow of Email Marketing Reports looks at what has happened within the email marketing industry over the past 3 years since Infobox began. He provides some very interesting statistics as well as addresses some of the challenges and threats which email has had to combat (and won!).

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Subject lines – length does matter
First published in July 08

Have you ever asked or wondered what subject lines work best? Conventional wisdom - backed by recent studies - would have it that short subject lines of less than 50 characters generate the best open rates. A new study conducted by Dela Quist and his company Alchemy Worx Ltd, which was just published this week, is about to turn current thinking on what makes a good subject line on its head!

They analysed over 600 subject lines and 200 million email messages for the study which shows an unexpected relationship between click-to-open rates and subject line length, suggesting very strongly that previous studies may have led email marketers seriously astray...

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The true secret of successful email marketing
First published in October 08

In this article, email guru Bill McCloskey of Email Data Source, reveals a best kept secret of the industry. What is the key to email marketing success? Is it deliverability, renderability, the offer, the database, the subject line....or one of the many other facets which contribute towards the making of an email campaign?

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Does it take 90 days to master email marketing?
First published in January 09

How hard can it be to do email marketing? Doesn't it just consist of typing up an email and sending it to your database? Simple huh? Unfortunately, this isn't reality. Behind every successful email campaign, there has been a great amount of time and skill invested into it. Jeanniey Mullen of Zinio and EEC shares some insights into what it takes to create a great campaign and how to become a master of email marketing.

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Not just "talking 'bout" your rep-rep-reputation
First published in March 08

Want to know more about Authentication? Heard all the commotion about 'Reputation', but don't really know what it's about? Having problems with deliverability? In this revealing 'Deliverability 101' article, Stephanie Miller, VP, Strategic Services for Return Path Inc., walks us through the three main requirements for good deliverability: Authentication, Reputation and Accreditation

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The 2009 retail email guide to the holiday season

Last year, retailers began their campaigns on 19 October, nine days earlier than 2007. So, it's most likely they'll begin even earlier this year. Are you ready? Chad White of Smith-Harmon has published "Email Insights and Inspiration from Christmas Past To Plan Your Christmas Future" as a must-have idea-generator that helps retailers get the best results. The report includes reviews of a wide range of B2C 2008 campaigns, a pre-send check list and ideas for creating and sending pre-holiday messaging.

Download the Report
(Available to DMA members only)

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Dates for the diary

Email customer lifecycle: List Growth

Date: 10 November
Time: 8.30 - 11.00
Venue: London

Ready Steady Email!

Date: 11 November
Time: 13.00 - 17.00
Venue: Barcelona

European Email Marketing Conference

Date: 11-13 November
Venue: Barcelona

News

Seven important statistics show how readers engage with regular email communications from companies

Survey of average email marketing performance for UK SMEs

Millennials more open to email marketing, new study shows

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