Hello

Greetings and welcome to September’s Infobox. In this back-to-school issue, we give you the lowdown on the latest research into consumers’ tolerance of frequent marketing emails; whether or not personalisation of the subject line speaks to recipients; the benefits of going beyond best practice and the influence of ISPs on deliverability; and for our members we provide a comprehensive checklist for creating the complete 'welcome' email.

Infobox event
As we step out of the summer holidays and into the autumn term, there is an upcoming programme of email-themed knowledge-sharing events. Most notably, our first B2B conference will be held on 1 October. Joel Harrison, editor of B2B Marketing magazine, will chair the event, which will feature speakers from Silverpop, Return Path, Osborn Clark, Newsweaver, Alchemy Worx, eInsight, Tamara Gielen Consulting, and more.

Ready Steady Email!, one of the DMA’s most popular half day workshops, is back on 5 October. Focusing on insight into how to create the perfect email marketing campaign, this workshop is a must for those wanting to carve out a solid career in the digital marketing sector.

Kath Pay, Editor, Infobox
Managing Director, Ezemail

How often can you send to your email base before they unsubscribe or disengage?

Lyris’s Andrew Robinson research into the effect of different message types on recipient frequency tolerance has yielded some surprising results. Read on to find out those tactics that work and those that don’t to enable frequent communication, as well as increasing your response rates and conversions.

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What's my name?

Why are we obsessed with personalising subject lines? Does it make a difference? Kirsty Montgomery, Global Senior Account Manager at e-Dialog, discusses whether or not if personalisation is the right road to go down in creating a compelling subject line.

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ISPs, best practice and why it matters

Richard Gibson of Return Path looks at the benefits of going beyond best practice and why ISP’s are so influential on email deliverability.

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Campaigns we like: Chiconomise

Each month we ask one of our Council or Hub members to throw a spotlight on a campaign they like. This month Guy Hanson of The Database Group looks at the secrets behind the appeal of Chiconomise's campaigns.

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EEC checklist: Welcome email checklist

In the latest of a series of excellent checklists from our friends at the Email Experience Council, this month’s looks at the essentials of creating the perfect ‘welcome’ email.

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Dates for the diary

Ad:tech London

Date: 22-23 September
Venue: Olympia – National Hall, London

B2B Email Marketing

Date: 1 October
Time: 9.30 - 16.15
Venue: Bloomsbury Hotel, 16-22 Great Russell Street, London WC1B 3NN

Ready Steady Email!

Date: 5 October
Time: 8.30 - 12.30
Venue: IAB, 14 Macklin Street, London WC2B 5NF

Email customer lifecycle: List Growth

Date: 10 November
Time: 8.30 - 11.00
Venue: London

News

Bad apology emails have long tails, too

Video email: when to use it

Give your incentives a reality check

Blog Links

Take an integrated approach to digital marketing

Partnerships

Subject lines - what is best?

Two new research reports available

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