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Once again, Infobox is packed with some great articles. This month we take a look at how to make your email campaign stand out from the competition this Christmas; a new way of thinking about the consumer purchasing cycle; triggered messages in action; and for our members we present a checklist for creating the perfect email newsletter. In our regular 'campaigns we like' section, we look at what makes online retailer Pedlars' email campaigns work.

Infobox event
Attention B2B marketers! Our first B2B conference is coming in November! Joel Harrison, editor of B2B Marketing Magazine, will chair the event, which will feature speakers from Silverpop, Return Path, Osborn Clark, Newsweaver, Alchemy Worx, eInsight, Tamara Gielen Consulting, and more…

Kath Pay, Editor, Infobox
Managing Director, Ezemail

Christmas in August: How will your email programme stand out from the competition this year?

Raise your game and stand out from the competition this Christmas with marketing campaigns that increase engagement, activity and revenue. Here are four tips from Margaret Farmakis of Return Path to help you maximise your email channel ROI.

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It’s time to change our thinking

Skip Fidura of dotAgency proposes a new way of thinking with regards to the consumer purchasing cycle. He believes that a more customer-centric approach is needed due to the change within consumers' shopping habits, their expectations and the increase in marketing channels now available to reach the consumer.

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Triggered messages in action

Are automated responses effective? How do they affect the user experience? Rupert Harrison of News International - Insight shows real-life examples of how straightforward this type of communication can be, while saving you money by reducing your number of customer service calls. Make your auto-responses engaging, content rich and ultimately they should drive additional revenue, all with little effort on your part.

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Campaigns we like - Pedlars

Each month we ask one of our Council or Hub members to spotlight a campaign they like. This month Sara Watts of Data, Media and research takes a look at what makes this Pedlars' campaigns so appealing.

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Anatomy of an email newsletter checklist

The EEC has, yet again, produced an invaluable checklist for designing the components of a newsletter. It also provides some great examples of designs and features which can be used within a newsletter as well as the placement of them.

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Dates for the diary

DMA Scotland Pub Crawl Challenge

13 August, Edinburgh

DMA Scotland Gleneagles golf outing

24 September, Gleneagles

B2B Email Marketing

1 October, London

Ready Steady Email!

5 October, London

European Email Marketing Conference

11-13 November, Barcelona

News

E-mail, fastest growing direct marketing segment, expands double digits

Gmail makes it easy to unsubscribe from spammy mailing lists

More emails opened, clicked through

One in five commercial emails never reach the inbox

Big reputation changes loom: what they mean to you

Blog Links

Drunkards and accountants

What can direct mail offer marketers in a digital world?

Reputation is key for deliverability

Dating and targeting (they really are the same thing!)

When's the best time to check your stats after a mailing?

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