Last week we held our joint DMA/IAB workshop, Ready Steady Email in Edinburgh with a great turn out and some great results - congratulations again to the winning team! If you'd like to attend one of these fantastic hands on workshops, then you'll be happy to know we have our next event on the 12th of May.
On the 28th of April at 4pm the Email Marketing Council will be presenting a panel discussion at Internet World entitled 'Do consumers get too much email?', and we'd love to see you there!
Also please take a minute (literally!) and answer 2 quick questions as to what content you would like to see in Infobox. This will assist us in being able to deliver you with the content that you want to receive.
Recession-effective lead nurturing for B2B marketers
No matter the economic conditions, lead nurturing, which incorporates timely and relevant email messaging, should be a core part of any lead management strategy. However, it is especially important during this economic downturn when companies are hoarding their spending budgets. A well managed lead nurturing strategy will keep your prospects educated and informed about your solutions offerings and on par for a closed deal when they are ready to spend. Will Schnabel of Silverpop offers some suggestions...
Ten reasons for moving your newsletter from print to email
Email newsletters are one of the single highest ROI actions a business can take to improve their Internet presence. Are you still printing your company’s newsletters? If so, here are ten reasons to move your publication from print to email from Denise Cox of Newsweaver.
We're eager to hear from you, our readers, as to how many articles you would lke to read each month in Infobox. Are we bombarding you with too much information or not providing enough? Are we including the topics which interest you?
Please let us know by completing this quick 2 question survey so we can continue to improve Infobox.
Does an email newsletter still have a role to play in your email marketing strategy? Are you publishing your newsletter now through habit or is it adding value to your business? James Bunting of Communicator Corp looks at what it takes to create a successful newsletter.
Each month we ask one of our Council or Hub members to spotlight a campaign they like. This month our Council Chair, Chris Combemale of The Email Academy reveals why he likes this campaign from Hotel Chocolat.
Using this checklist from the eec, you should thoroughly review your entire email programme at least once a year Your review should include both a functional audit as well as a strategy
review to ensure that your programme is as up to date and as effective as possible.
Download the Checklist*
*For DMA Members only.
For Non Members, this report sells in the eec Whitepaper Room for USD$99 (free for Platinum members, 50% off for Gold and 30% off for Silver).
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