Hello

As one who originally hailed from sunny Sydney Australia known for not having distinct climatic seasons, I for one am a big fan of seasons. Ask me to pick my favourite season and I'll say 'all four' - as each season has it's own flavour and distinct advantage. With the current economic situation we have now entered a new season within email marketing and all things point to us faring well, but the proof is in the pudding, and more than ever we need to be implementing best practice in order to win the trust of our subscribers.

With the emphasis on Best Practice, this month's articles are all about what you can do to improve your email marketing and what needs to be done to help build trust.

Kath Pay, Editor, Infobox
Managing Director, Ezemail

Search for Disconnects in your Email Marketing

Mark Brownlow of the well regarded source; Email Marketing Reports writes for us this month on why it is important to ensure that you are meeting your subscriber's expectations. To assist you in your search Mark provides some key areas to look into and ensure that that there is no disconnect between what is expected and what is being delivered.

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Why You Must Process Bounces Quickly - and How to Do It!

In this article, Anne P Mitchell of Suretymail reminds us of the importance of processing bounces and keeping your list clean, as well as providing some tips on how to easily do it.

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EEC09 - Discount Code

February 9 - 11, 2009, Westin Kierland, Scottsdale, Arizona, USA

The Email Experience Council and the USA Direct Marketing Association will join forces for the second year in a row for three days of focused learning, networking, and exploring at the only conference for - and by - email marketers.

DISCOUNT CODE
We have very kindly been given a discount code to use. This will give you $200 off the Full conference (pre-con and main) and main conference (2 days). It will be off the member and non-member price.

The code to use is EECUK

Find out more

Back To Basics: Designing for Today's Inbox

With inboxes being more and more cluttered with less than good quality e-communications, now is the time to ensure that your email stands out in the crowd. Kath Pay of Ezemail takes a look at what you can do to design for today's crowded inbox and what is needed to craft such an email.

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Building an Online Brand

In previous years, online brand building has played second fiddle to traditional brand building. In this interview with Tink Taylor of dotMailer, Tink discusses why building a unified online brand correctly is important and covers issues such as trust and how to measure the success of it.

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European Email Delivery Report

European ISPs are uniquely different from their
counterparts in the US due, in large part, to regulations
governing email communications.

This paper from Cheetahmail explains some of the types of email filtering used by EU ISP’s, and the latest trends in European deliverability.

Download the Report(Available to DMA Members Only)

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Dates for the diary

The DMAs

Presentation Ball

Date: 9 December 2008

The Great Room
Grosvenor House Hotel
Park Lane
London W1

Dress code: Black tie

EEC 09 Conference

Email Evolution Conference

Date: February 9-11 2009

Westin Kierland
Scottsdale Arizona
USA

News

Thriving in a Difficult Market

Legal compliance is for lawyers not marketers

Marketers gloom on the rise

Mobile Analyst Sounds Off On Smartphones

Blog Links

What has the most impact on revenue generated by your email campaigns?

Can I send a new publication to subscribers of our existing one?

New Insights On Time Of Day For Email

Use of Personalisation in Subject Lines

Don't Feel Sorry For Yourself � Get Active with 7 Ways to Increase Email Revenues

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