The holiday emails are starting to trickle in - the season is upon us! Make your email programme stand out in the inboxes throughout the coming months by taking steps to simplify the lives of shoppers. Here are some tips from Lisa Harmon of Smith-Harmon to get you started.

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The council has recently created a LinkedIn group for those that work within email marketing and its related disciplines and who are interested in the work of the Email Marketing Council. Members of this group include individuals that are employees of corporate member companies of the DMA as well as non members.

You are welcome to join the group and participate in discussions:

Join

As gloomy economic headlines become ever more prominent, it would seem that fraudsters are increasingly keen to cash in on the financial crisis. Figures produced by banking body APACS recently revealed that in the first six months of this year instances of phishing frauds involving banks and building societies rose by 180% on the same period in 2007. 

With the increasing number of mergers and acquisitions in the financial marketplace, phishers may employ the tactic of posing as the institution that recently acquired a retail bank in order to capture personal financial details. For marketers at financial services organisations this trend has serious implications for email strategy.

Simone Barratt, managing director at e-Dialog, discusses the ways in which marketers can protect both consumers and their brands in the face of this trend.

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Email marketers seem to spend a disproportionate amount of their time and resources on their worst customers. Abandoned shopping cart and lapsed customer programmes are all the rage and no doubt very effective, but one can’t help thinking that if you do not have equivalent incentives aimed at your loyal and more regular customers you are not much better than the hapless bank manager in the Nationwide TV ad.

Dela Quist of Alchemy Worx, the email marketing agency, thinks you may be taking your best customers for granted.

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At last week's conference 'The implications of the latest internet and email security measures for digital marketing' we had Craig Spiezle, Chairman of AOTA and Director of Online Security & Safety, Microsoft; Dennis Dayman, Chief Privacy Officer, Eloqua and Dela Quist, CEO, Alchemy Worx come and present.

Authentication was one of the main topics of the day and to coincide with this, the DMA, in partnership with the deliverability experts - Return Path, has released an Authentication Whitepaper available for free for DMA members.

Download the Report(Available to DMA Members Only)