Hello

We've been working hard here on the council and we're all very excited to announce the launch of our very own DMA Email Marketing Blog, www.dmaemailblog.org.uk. I encourage you to check it out and if you like what you see, then sign up to receive it via either RSS or email.

In this month's issue of Infobox, we look at how to get the most out of the email channel, content is (still) King and whether email marketing will be affected by the economy. We also take a look at 3 reports: The e-consultancy/Adestra Email Marketing Census, our very own DMA Email Marketing Benchmark Report and the EEC Refer a Friend Report.

Kath Pay, Editor
Managing Director, Ezemail

Four ways to get the most out of email

Leverage the email channel to its fullest by using transactional messages to market, building relationships, targeting content based on behavior and sending a series of emails triggered by a single event. Jeanne Jennings looks at ways how to leverage the email channel. Read More

	Content remains king with your readers
A successful email marketer knows there are many elements that need to be right in order to reap the benefits of email’s return on investment potential. In the array of email campaign types available to marketers, the email newsletter is amongst the most valuable for engaging subscribers and keeping front-of-mind on an ongoing basis. While database, creative and testing are certainly key, it is the content that will engage the reader – or switch them off. The value of your content will be the deciding factor for the recipient. Here are some ideas for great content for your newsletter from Denise Cox, Newsweaver. Read More

	Economic Outlook - will email marketing be affected?
According to the daily papers, the UK faces the greatest economic correction since The Great Depression. While the papers tend to exaggerate to sell more copies, it is clear that the economic outlook for 2008 is not rosy. In tough times, marketing is usually the first thing to get cut, so the question is: should email marketers be worried? Skip Fidura of Ogilvy One addresses this question. Read More

	A year is a long time in the email marketing industry
The email marketing industry is a fast-moving sector so, a year after the first Email Marketing Census, this article by Paul Crabtree of Adestra, looks at how email practices are changing, which techniques are being adopted, where budgets and ROI are moving and what are the issues and barriers to effectiveness. Read More

	Email Marketing Report highlights changes in DM
Whilst email marketing continues to grow, the latest DMA National Client Email Marketing Report highlights some barriers that may affect the continued growth of the channel. Richard Gibson, chair of the DMA Email Marketing Council’s Benchmarking Hub and RSA Direct explains. Read More

	EEC's 2007 Refer a Friend Report
Arguably one of the simplest and cheapest means of obtaining new customers is when your existing customers are encouraged to refer their friends and family to you. It might be assumed that where an organisation does not have a high street presence, and hence where the online world would often be leading the way, refer a friend schemes would be a hugely important recruitment mechanism. Read More

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Dates for the diary

Email Insider Summit

21-24 May, 2008

DMA Email Marketing Conference

Customer Focused Email - Marketing to people not lists. 5 June, 2008, London

AOTA summit 2008

Reaching the Tipping Point: Future of Online Trust. 4-5 June 2008, Seattle, Washington, USA.

Inbox/Outbox

17-18 June, 2008, London.

News

Email Marketing Still Works

Thomas blasts 'outdated' data laws

Consumers weary of email overload

Blog Links

Beyond opens and clicks: why it's time for new metrics

DMA Email Marketing Conference Takeaways

Why the Open Rate Must Die

Has Legislation Helped?

Who are the Email Bloggers?

Getting opened in the business inbox

Help Wanted: Email Marketing Manager

Counting The Loose Change

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