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Welcome to the DMA Email Marketing Council's new look Infobox. We have re-designed the newsletter to be in keeping with our Best Practice Guidelines and we hope you enjoy the new format. Infobox has been designed to impart best practice information, events and news to both DMA members and non members.

This issue we look at reputations and how they can impact/enhance deliverability, how to use your data to create a relevant campaign for your customer and how best to treat non responders.

Kath Pay
Editor

Not Just "Talking 'Bout" Your Rep-Rep-Reputation

Want to know more about Authentication? Heard all the commotion about 'Reputation', but don't really know what it's about? Having problems with deliverability? In this revealing 'Deliverability 101' article, Stephanie Miller, VP, Strategic Services for Return Path Inc., walks us through the three main requirements for good deliverability: Authentication, Reputation and Accreditation. Read More

	In Pursuit of E-mail Relevance: Gathering Relevant Customer Data
Simone Barratt, e-Dialog, looks at how creating a relevent email campaign is dependant upon utilising and leveraging the information within the data you have at hand. She presents some easily executable ideas on how to obtain this information as well as providing some great suggestions for increasing the data you have on a customer. Read More

	Interview with Stefan Pollard: How to treat non responders
Stefan Pollard is Director of Consulting Services for Lyris/EmailLabs. Stefan is well known in the industry for his knowledge on all things email and is a popular email marketing columnist for Clickz. We met up with Stefan at the Email Evolution Conference in San Diego in February and he kindly gave of his time to answer some common questions on non responders. Read More

Q3 2007 Email Marketing Benchmark Report

The Q3 2007 Email Marketing Benchmark Report is now available for download (DMA members only) or for purchase. The Report contains aggregated figures from hundreds of ESP's and is a must read. Click through to read a summary of its findings.

Richard Gibson, Chairman of the Benchmarking Hub says: "The overall aim of the DMA Email Marketing Council continues to be to develop and promote email marketing as an effective and efficient channel. The continued purpose of this report is to provide DMA members involved in or considering email marketing as a channel, with a reliable series of benchmarks that aid their planning and help them make informed marketing decisions." Read More

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Dates for the diary

The IDMF

The International Direct Marketing Fair 08.29 April - 1 May, 2008. Earls Court 2, London.

AOTA summit 2008

Reaching the Tippping Point: Future of Online Trust. June 4-5, 2008, Seattle, Washington, USA. Early Bird Discount ends April 15th.

News

Hitting the Mark

Defining metrics may optimize all e-mail campaigns

EEC to lead EMAC

Blog Links

Despite Performance Facts, Email still undervalued

10 things to check before you hit send

Email design and copywriting: new insight

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